How to get ABM right every time

With today’s buyers expecting personalised experiences, account-based marketing is becoming increasingly important. But how do you maximise the effectiveness and efficiency of your ABM programmes? And how do you achieve success every time?

That’s where our ABM framework comes into play.

A new framework for ABM

If DXC wanted to send communications to users and subscribers after GDPR kicked in – even existing ones – they’d need express permission. The problem was, of course, that the same was true for every other business. Any opt-in message would be at real risk of being ‘yet another GDPR email’.